Maybelline Sky High Mascara Review

Maybelline Sky High Mascara Review: The Viral TikTok Mascara with 367M Views — Does It Live Up to the Hype?

With over 367 million views on TikTok and countless beauty editors declaring it their holy grail, the Maybelline Lash Sensational Sky High Mascara has become one of the most talked-about drugstore mascaras of all time. It sold out four times after launch and continues to fly off shelves worldwide. But can a $10 mascara really deliver on its promise of “sky high” length and limitless volume? After months of daily testing, we’re giving you the complete, unfiltered truth about this viral sensation.

What is Maybelline Sky High Mascara?Maybelline Sky High Mascara Review

The Maybelline Lash Sensational Sky High Mascara is a lengthening and volumizing mascara designed to deliver dramatic length and full volume from every angle. Launched in 2021, it quickly went viral on social media and has maintained its cult-favorite status ever since. The mascara features an exclusive Flex Tower brush and a bamboo extract-infused formula that promises long, full, lightweight lashes that don’t flake or smudge.

Product Specifications

  • Product Name: Lash Sensational Sky High Washable Mascara
  • Price: $12.99 USD / £12.99 GBP (often on sale for $7-10)
  • Size: 0.24 fl oz / 7.2 mL
  • Available Shades: 10 colors including Very Black, Blackest Black, Cosmic Black, Brownish Black, Burgundy Haze, Blue Mist, Green Altitude, Plum Twilight, Pink Air, Space Diamond
  • Formula Types: Washable and Waterproof versions
  • Key Ingredients: Bamboo extract, fibers, film-forming polymers
  • Where to Buy: Amazon, Ulta, Target, CVS, Walgreens, Walmart

Read also:

Rare Beauty Soft Pinch Liquid Blush Review: The TikTok Viral Blush That Actually Lives Up to the Hyp

First Impressions: Packaging and Design

The Sky High Mascara arrives in Maybelline’s signature rose-gold tube with a sleek, modern design that feels surprisingly luxe for a drugstore product. The packaging is sturdy, lightweight, and travel-friendly—perfect for tossing in your bag without worry.

Packaging highlights:

  • Rose-gold metallic tube
  • Slim, compact design
  • Secure twist-off cap
  • Easy-to-grip shape
  • Clean, modern aesthetic

The tube itself feels quality-made and doesn’t look or feel cheap despite the affordable price point. It’s the kind of mascara you won’t be embarrassed to pull out of your makeup bag.

The Flex Tower Brush: A Game-Changer

One of the most distinctive features of the Sky High Mascara is its Flex Tower brush—and it’s genuinely innovative for a drugstore mascara.

Brush DesignMaybelline Sky High Mascara Review

  • Slim and tapered: The brush is notably thin, which allows it to reach even the tiniest lashes in your inner corners
  • Plastic bristles: Short, evenly-spaced plastic spikes that separate lashes beautifully
  • Flexible stem: The wand actually bends and flexes as you apply, conforming to the shape of your eye
  • Pointed tip: Tapered end perfect for precision application on lower lashes

Why This Brush Works

The flexibility of the brush is what sets it apart. Unlike rigid wands that require careful maneuvering, the Flex Tower brush naturally curves with your lash line, making application almost foolproof. The plastic bristles (rather than traditional fiber bristles) deposit just the right amount of product without overloading your lashes.

Pro tip: The thin, tapered brush means you can coat every single lash from root to tip, including those hard-to-reach inner corner lashes that other mascaras often miss.

The Formula: What’s Inside?

Key Ingredients and Benefits

Bamboo Extract:

  • Provides nourishing properties
  • Helps condition lashes
  • Adds flexibility to the formula

Lengthening Fibers:

  • Extend the appearance of lash length
  • Create the illusion of longer, fuller lashes
  • Add dimension without clumping

Film-Forming Polymers:

  • Create a flexible coating on lashes
  • Provide long-lasting wear
  • Help maintain curl throughout the day

Formula Characteristics

The Sky High formula is unique in that it goes on quite wet initially—which can be alarming at first use—but quickly sets to a lightweight, flexible finish. Here’s what to expect:

On initial application:

  • Wet, almost liquid-like consistency
  • Slightly cool sensation on lashes
  • Takes 30-60 seconds to fully set

After setting:

  • Lightweight, natural feel
  • Flexible coating that moves with lashes
  • Not stiff, brittle, or crunchy
  • Maintains soft texture throughout the day

Performance: The Real Results

Length and VolumeMaybelline Sky High Mascara Review

Let’s get to what really matters: does it actually lengthen and volumize your lashes?

Length: ⭐⭐⭐⭐⭐ (5/5) This is where Sky High truly shines. The lengthening effect is genuinely impressive, especially considering the drugstore price point. The bamboo fibers in the formula extend lashes visibly, creating a dramatic, eye-opening effect.

  • One coat: Noticeable length increase
  • Two coats: “Wow, are those your real lashes?” effect
  • Three coats: Maximum drama without looking fake

Volume: ⭐⭐⭐⭐ (4/5) The volume is good, but not quite as dramatic as the length. If you’re looking for ultra-thick, voluminous lashes, you might need to layer this with another mascara or apply multiple coats.

  • One coat: Slight volume increase, mainly separation
  • Two coats: Noticeable fullness and thickness
  • Three coats: Good volume, but still looks natural

Separation and Definition

Rating: ⭐⭐⭐⭐⭐ (5/5)

This is another area where Sky High excels. The Flex Tower brush does an exceptional job of separating each individual lash, creating a fanned-out, defined look with virtually no clumping.

Even with multiple coats, the lashes remain separated and never look spidery or stuck together. This is a huge win for those who hate the dreaded “clumpy mascara” look.

Curl and Hold

Rating: ⭐⭐⭐⭐ (4/5)

The mascara provides decent curl, though it’s not the most dramatic curling mascara on the market. If you have naturally straight lashes, you’ll still want to use an eyelash curler before application.

Curl retention:

  • With curler: Holds curl for 6-8 hours before slight drooping
  • Without curler: Adds some lift but won’t create curl from scratch
  • On naturally curly lashes: Maintains and enhances natural curl beautifully

How to Apply Maybelline Sky High MascaraMaybelline Sky High Mascara Review

Getting the best results from Sky High requires proper technique. Here’s our step-by-step guide:

The Perfect Application Method

Step 1: Wipe Off Excess Product This is CRUCIAL. The brush picks up a lot of product, so wipe the wand against the rim of the tube before applying. This prevents clumping and ensures smooth application.

Step 2: Curl Your Lashes (Optional but Recommended) For maximum lift and drama, use an eyelash curler before applying mascara. Hold for 5-10 seconds.

Step 3: Start at the Root Place the brush at the base of your lashes and wiggle slightly from side to side as you pull upward. This deposits product at the roots for maximum volume.

Step 4: Use a Zigzag Motion As you pull the brush through your lashes, move it in a gentle zigzag pattern. This helps separate lashes and prevents clumping.

Step 5: Work Quickly The formula sets relatively fast, so work with purpose. Complete one eye before moving to the next.

Step 6: Use the Tip for Lower Lashes The tapered tip is perfect for coating lower lashes without making a mess. Hold the brush vertically and gently sweep across lower lashes.

Step 7: Let It Dry Before Adding More Coats If you want to build up the formula, wait 30-60 seconds between coats to allow each layer to set.

Common Application Mistakes to Avoid

Applying too much product: Always wipe off excess ❌ Pumping the wand: This introduces air and dries out the formula ❌ Layering too many coats too quickly: Let each coat dry before adding more ❌ Not using the tip for lower lashes: The pointed end is designed for this! ❌ Applying before the formula dries: Give it a minute to set

All-Day Wear Test

Longevity and Staying Power

Wear Time: 8-10 hours

The Sky High Mascara offers solid all-day wear, though it’s not completely smudge-proof or transfer-proof.

Hour 1-4:

  • Looks exactly as applied
  • No flaking or smudging
  • Maintains length and volume perfectly
  • Lashes feel comfortable and lightweight

Hour 5-8:

  • Still looks great
  • Minimal to no smudging for most users
  • Some slight loss of curl (if you have straight lashes)
  • Still maintains length effect

Hour 9-12:

  • May show slight fading
  • Some users report minor under-eye smudging
  • Still present and noticeable
  • Not as crisp as morning application

Transfer and Smudge Resistance

Rating: ⭐⭐⭐ (3/5)

This is where Sky High loses some points. While it’s marketed as “smudge-resistant,” the washable formula does have a tendency to transfer slightly, especially:

  • On oily eyelids
  • In humid weather
  • If you rub your eyes
  • After 8+ hours of wear

For better smudge resistance: Try the waterproof version, which performs significantly better in this area.

Flaking Issues

Rating: ⭐⭐⭐⭐ (4/5)

Generally, Sky High doesn’t flake throughout the day with one important caveat: if you layer too many coats or try to build on top of dried mascara later in the day, it can become flaky.

Best practice: Apply 1-2 coats in the morning and resist the urge to add more later.

Removal: Easy or Difficult?

Rating: ⭐⭐⭐⭐⭐ (5/5)

One of the most underrated aspects of Sky High is how incredibly easy it is to remove. This is a game-changer if you’ve ever struggled with stubborn waterproof mascaras.

Removal Methods That Work

Warm Water Only: Yes, really! The washable formula dissolves with just warm water. Simply splash your face with warm water and gently massage your lashes—the mascara slides right off in tube-like pieces.

Micellar Water: One swipe with a cotton pad soaked in micellar water removes everything cleanly.

Cleanser: Any gentle face cleanser will remove it completely without aggressive rubbing.

What you DON’T need:

  • Oil-based makeup remover
  • Dedicated eye makeup remover
  • Vigorous rubbing or tugging

This easy removal is perfect for late nights, lazy mornings, or travel when you want to minimize your skincare routine.

Complete Shade Guide

While Maybelline initially launched Sky High in just one shade, they’ve since expanded to an impressive 10 colors:

Classic ShadesMaybelline Sky High Mascara Review

1. Very Black

  • True black, not blue-toned
  • Most universally flattering
  • Perfect for everyday wear
  • Best for all eye colors

2. Blackest Black

  • Even deeper, more intense black
  • Dramatic, inky finish
  • Best for bold makeup looks
  • Creates maximum contrast

3. Cosmic Black

  • Black with subtle shimmer
  • Adds dimension and sparkle
  • Perfect for evening looks
  • Creates a “wet lash” effect

4. Brownish Black

  • Soft black-brown hybrid
  • Natural, subtle look
  • Perfect for lighter hair colors
  • Great for daytime wear

Fashion Colors

5. Burgundy Haze

  • Deep wine-burgundy
  • Surprisingly wearable
  • Enhances green and hazel eyes
  • Trend-forward but subtle

6. Blue Mist

  • Bright, vibrant blue
  • Fun pop of color
  • Makes brown eyes pop
  • Perfect for summer

7. Green Altitude

  • Rich emerald green
  • Enhances blue and brown eyes
  • Unique statement look
  • More wearable than you’d think

8. Plum Twilight

  • Deep purple-plum
  • Softens the look
  • Beautiful on all eye colors
  • Less dramatic than black

9. Pink Air

  • Soft pink tone
  • Ultra-natural, barely-there look
  • Perfect for no-makeup makeup
  • Great for light lashes

10. Space Diamond

  • Clear base with holographic shimmer
  • Can be worn alone or over mascara
  • Creates glossy, dimensional lashes
  • Perfect for editorial looks

Which Shade Should You Choose?

For everyday wear: Very Black or Brownish Black For maximum drama: Blackest Black or Cosmic Black For blue eyes: Burgundy Haze or Brownish Black For green eyes: Burgundy Haze or Plum Twilight For brown eyes: Blue Mist or Green Altitude For natural look: Brownish Black or Pink Air For fun/fashion: Any of the color options!

Washable vs. Waterproof: Which Should You Choose?

Maybelline offers Sky High in both washable and waterproof formulas. Here’s how they compare:

Washable Version

Pros:

  • Easy to remove (just warm water!)
  • More comfortable for daily wear
  • Slightly more lengthening
  • Gentler on lashes
  • Won’t dry out lashes over time

Cons:

  • Can smudge slightly on oily lids
  • Not ideal for swimming or crying
  • May transfer in humid weather
  • Needs touch-ups after 8-10 hours

Best for: Daily wear, dry/normal skin, those who hate difficult removal

Waterproof Version

Pros:

  • Absolutely no smudging or transferring
  • Perfect for oily lids
  • Holds curl better
  • Great for swimming, weddings, emotional events
  • Lasts 12+ hours without fading

Cons:

  • Requires oil-based makeup remover
  • Can be drying to lashes over time
  • Slightly less lengthening effect
  • More difficult to remove
  • Can feel stiffer on lashes

Best for: Oily skin, humid climates, long events, swimming, those prone to watery eyes

Our Recommendation

For most people, the washable version is the better choice for everyday wear. Save the waterproof for special occasions, hot weather, or situations where you need bulletproof wear.

Pros and Cons

What We Love ✨

  • Incredible value at just $10-13 (often on sale for less)
  • Dramatic lengthening effect rivals high-end mascaras
  • Flex Tower brush is innovative and user-friendly
  • Excellent lash separation with virtually no clumping
  • Lightweight formula doesn’t feel heavy or stiff
  • Easy removal with just warm water (washable version)
  • 10 shade options including fun fashion colors
  • Works for sensitive eyes and contact lens wearers
  • Ophthalmologist tested and allergy tested
  • Long-lasting tube lasts 3+ months with daily use
  • Beginner-friendly application with flexible brush
  • Natural-looking results that enhance rather than overwhelm
  • Available everywhere from drugstores to Amazon
  • Frequently on sale making it even more affordable

What Could Be Better 🤔

  • Volume is good but not exceptional compared to lengthening
  • Can smudge on oily lids (washable version)
  • Formula goes on very wet which can be alarming at first
  • Not buildable after it dries can get flaky with added coats
  • Slight transfer under eyes for some users
  • Curl doesn’t last all day on very straight lashes
  • Not waterproof (unless you buy that specific version)
  • Lower lash application can be tricky and may smudge
  • May not be dramatic enough for those wanting extreme volume
  • Not cruelty-free (Maybelline tests where required by law)
  • Sold out frequently due to high demand
  • Wand picks up too much product must wipe off excess

Maybelline Sky High Mascara vs. Other Mascaras

Sky High vs. L’Oréal Lash Paradise

Sky High Wins:

  • Better lash separation
  • Lighter, more natural feel
  • Less clumping
  • Easier to remove

Lash Paradise Wins:

  • More volume
  • Thicker, fuller look
  • Better for dramatic makeup

Sky High vs. Essence Lash Princess

Sky High Wins:

  • More lengthening
  • Better curl hold
  • Smoother application
  • More premium feel

Lash Princess Wins:

  • Even more affordable ($5 vs $10)
  • Comparable length
  • More cult-following in drugstore community

Sky High vs. Too Faced Better Than Sex

Sky High Wins:

  • 1/3 of the price ($10 vs $31)
  • Easier to remove
  • Doesn’t dry out as quickly
  • More natural, wearable look

Better Than Sex Wins:

  • More dramatic volume
  • Luxury packaging
  • Slightly longer wear time

Sky High vs. Benefit They’re Real

Sky High Wins:

  • Much more affordable ($10 vs $28)
  • Better lash separation
  • More comfortable formula
  • Easier removal

They’re Real Wins:

  • Longer-lasting wear
  • More waterproof
  • Better curl hold

Verdict: Sky High offers 80-90% of the performance of luxury mascaras at 1/3 the price. For most people, it’s the smarter choice.

Is Maybelline Sky High Mascara Worth the Hype?

Our Final Verdict: YES, Absolutely!

After extensive testing, we can confidently say the Maybelline Sky High Mascara absolutely deserves its viral fame. It’s not perfect—no mascara is—but it delivers exceptional length, separation, and natural-looking volume at an unbeatable price point.

Worth buying if you:

  • Want dramatic length without looking fake
  • Value easy removal (no oil cleansers needed!)
  • Prefer natural, defined lashes over ultra-thick volume
  • Have a tight beauty budget
  • Want a mascara that works for everyday wear
  • Like experimenting with colored mascaras
  • Have sensitive eyes or wear contact lenses
  • Need a mascara for work/school/daily life
  • Want something that lasts 3+ months

Skip it if you:

  • Want extreme, dramatic volume (try L’Oréal Lash Paradise instead)
  • Need completely waterproof formula (get the waterproof version)
  • Have very oily lids (waterproof version is better)
  • Prefer luxe packaging and experience
  • Want false-lash effect
  • Need mascara to hold curl all day without a curler
  • Only buy cruelty-free products

Who Will Love This Mascara Most?

Perfect for:

  • Mascara beginners learning to apply
  • Those with straight or short lashes
  • People with sparse lashes wanting definition
  • Anyone seeking natural, “my lashes but better” look
  • Budget-conscious beauty lovers
  • Contact lens wearers
  • Those with sensitive eyes
  • People who hate removing stubborn mascara

May not suit:

  • Those wanting ultra-dramatic, full volume
  • People with very oily eyelids (try waterproof)
  • Anyone needing all-day curl on straight lashes
  • Those who want luxury packaging experience

Best Drugstore Dupes and Alternatives

If Sky High isn’t quite right for you, try these alternatives:

For More Volume

L’Oréal Voluminous Lash Paradise ($11.99)

  • More volumizing than Sky High
  • Slightly heavier formula
  • Similar price point

Maybelline The Falsies Lash Lift ($9.99)

  • More volume and thickness
  • Different brush style
  • Same affordable price

For Waterproof Option

Maybelline Sky High Waterproof ($12.99)

  • Same formula, waterproof version
  • No smudging or transferring
  • Holds curl better

CoverGirl LashBlast Volume Waterproof ($9.99)

  • Budget-friendly waterproof
  • Good volume
  • Long-lasting wear

For Natural Look

Essence Lash Princess False Lash Effect ($4.99)

  • Even more affordable
  • Natural, lengthening
  • Cult-favorite status

Maybelline Full ‘N Soft ($7.99)

  • Soft, natural finish
  • Very comfortable
  • Great for no-makeup makeup

For Maximum Drama

Too Faced Better Than Sex ($31)

  • Ultimate volume and length
  • Luxury formula
  • Dramatic results

L’Oréal Lash Paradise ($11.99)

  • Drugstore drama
  • Fuller, thicker lashes
  • More intense look

Tips to Make Sky High Work Better for You

Pro Application Techniques

For Maximum Length:

  • Apply to clean, dry lashes
  • Use an eyelash curler first
  • Wipe off excess product from brush
  • Apply in zigzag motion from root to tip
  • Let first coat dry before adding second

For More Volume:

  • Apply to slightly damp lashes (from setting spray)
  • Layer 2-3 coats, waiting 30 seconds between each
  • Wiggle brush at roots before pulling through
  • Use with volumizing mascara primer underneath

To Prevent Smudging:

  • Set under-eye concealer with powder
  • Use waterproof version on lower lashes only
  • Avoid applying mascara too close to lower lash line
  • Set with translucent powder on lash tips

For Longer-Lasting Curl:

  • Always use heated eyelash curler
  • Apply mascara immediately after curling
  • Use waterproof version for better hold
  • Set with clear mascara or lash primer

Storage and Maintenance Tips

  • Replace every 3 months: Mascara expires quickly
  • Don’t pump the wand: This introduces air and bacteria
  • Clean the rim: Wipe excess product from tube opening
  • Store upright: Prevents formula from drying out
  • Keep cap tight: Maintains formula freshness
  • Don’t share: Eye hygiene is crucial

Frequently Asked Questions

Does Maybelline Sky High Mascara make your lashes fall out?

No, the Sky High Mascara does not cause lash loss when used properly. However, aggressive removal or leaving mascara on overnight can damage lashes. Always remove gently with warm water or makeup remover, and never sleep in your mascara.

How long does a tube of Sky High Mascara last?

With daily use, one tube typically lasts 3-4 months. However, you should replace mascara every 3 months regardless of how much product remains, as bacteria can build up over time.

Can you use Sky High Mascara on lower lashes?

Yes! The tapered tip is actually designed for lower lash application. Hold the wand vertically and gently sweep across lower lashes. Be careful not to apply too much, as lower lash mascara is more prone to smudging.

Does Sky High Mascara work for short lashes?

Absolutely! Sky High is actually ideal for short lashes because the lengthening fibers extend the appearance of lash length. Many users with naturally short lashes report this as their favorite mascara.

Is Maybelline Sky High Mascara vegan?

No, Maybelline does not claim Sky High to be vegan. Additionally, Maybelline is not cruelty-free as it tests on animals where required by law (such as in China).

Can you layer Sky High with other mascaras?

Yes, but with caution. Sky High works best as a standalone product. If you want to layer, apply Sky High first for length, then a volumizing mascara on top. Avoid layering after Sky High has fully dried, as this can cause flaking.

How do you prevent Sky High from smudging under your eyes?

  • Use the waterproof version
  • Set under-eye area with translucent powder
  • Avoid applying mascara to lower lashes (or use waterproof formula only on lower lashes)
  • Use oil-free eye cream and concealer
  • Blot throughout the day rather than rubbing

Does Sky High hold a curl all day?

Sky High provides decent curl hold (6-8 hours) but not exceptional. For maximum curl retention:

  • Always use an eyelash curler before application
  • Consider the waterproof version for better hold
  • Try a heated eyelash curler for longer-lasting curl
  • Layer with a curl-holding mascara

What’s the difference between Very Black and Blackest Black?

Very Black: True black color without undertones, most popular shade Blackest Black: Even deeper, more intense black with richer pigmentation

Both are great—Blackest Black is slightly more dramatic for evening looks.

Can I wear Sky High Mascara with eyelash extensions?

Yes, but check with your lash technician first. Many recommend avoiding mascara on extensions altogether. If you do use it, apply only to the tips of extensions, never the base, and remove gently with oil-free remover.

Where to Buy and Current Pricing

Retailers and Prices

Amazon: $10-13 (frequently on sale) Ulta Beauty: $12.99 (check for sales and coupons) Target: $11.99-12.99 CVS: $12.99 (often has Buy One Get One deals) Walgreens: $12.99 Walmart: $9.98-11.99 (usually cheapest in-store)

Best Times to Buy

  • Amazon Prime Day (July): Often 20-30% off
  • Black Friday/Cyber Monday: Major discounts
  • Ulta 21 Days of Beauty: 50% off select mascaras
  • CVS weekly deals: Buy One Get One 50% off beauty
  • Target Circle offers: Extra savings with app

Money-Saving Tips

  1. Use coupons: Check manufacturer websites for printable coupons
  2. Join rewards programs: Ulta, CVS, Walgreens all offer points
  3. Buy multiples during sales: Stock up when it’s 50% off
  4. Check clearance: Sometimes discontinued shades go on clearance
  5. Use cashback apps: Rakuten, Ibotta offer cashback on beauty purchases

Final Thoughts

The Maybelline Lash Sensational Sky High Mascara is that rare beauty product that truly lives up to its viral hype. With 367 million TikTok views and countless rave reviews from beauty editors and everyday users alike, it has earned its place as a modern drugstore classic.

Is it the perfect mascara for everyone? No. If you’re seeking extreme volume or need bulletproof waterproof wear, there are better options. But for most people looking for a reliable, affordable mascara that delivers natural-looking length and definition, Sky High is an absolute winner.

The combination of innovative brush design, lengthening formula, easy removal, and unbeatable price makes this one of the best value purchases in all of beauty. It’s the kind of product that makes you wonder why anyone spends $30+ on high-end mascaras when a $10 drugstore option performs this well.

Our Rating: 4.6/5 ⭐

Bottom Line: A genuinely impressive lengthening mascara that punches way above its price point. The viral fame is well-deserved, and this deserves a permanent spot in your makeup routine.


Where to Buy Maybelline Sky High Mascara

Online:

In-Store:

  • CVS, Walgreens, Target, Walmart, Ulta
  • Available at most drugstores nationwide

Current Price: $9.99-$12.99 (frequently on sale)


Have you tried Maybelline Sky High Mascara? What’s your favorite shade and formula? Share your experience in the comments below! Are you Team Very Black or trying one of the fun colored versions?

This review is based on extensive personal testing over several months. We may earn commission from purchases made through affiliate links in this article, which helps support our content at no extra cost to you. All opinions are 100% honest and our own.

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